Publications

The Support Economy

Type
Link
Cost
Paid
Published
2002
Updated
2004
Full Name
The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism

The Support Economy explores the abyss between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives. Unlocking the wealth of these new markets can unleash the next great wave of wealth creation, but it requires a radically new approach: distributed capitalism. The Support Economy is a call to action for every citizen who cares about the future.

"A daring attempt to reconceive the way business is done."

— Fast Company


"A perfect marriage of business school professor and executive."

— The Economist