What the Customer Wants You to Know
Author
Link
Cost
Paid
Published
2007
Full Name
What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
What the Customer Wants You to Know introduces a revolutionary way on how to rethink sales from the outside in. This book defines value creation selling, a radical but practical new approach to selling. VCS gets you out of the hell of commoditization and low prices. It differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time. What the Customer Wants You to Know will show you how to get started.
VCS will enable you to:
- Gain a deeper knowledge of your customer's problems
- Understand how your customer's company really makes decisions
- Help your customer improve margins and drive revenue growth
- Connect sales with other key functions such as finance and manufacturing
- Come up with new customized offerings
- Make price much less of an issue