When Buyers Say No

When Buyers Say No is a complete and practical guide containing new strategic approaches to selling when the buyer initially declines or is resistant to a sales opportunity. It explains that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. When Buyers Say No introduces a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, this book details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.