LikeFolio
LikeFolio's mission is to track consumer behavior on Main Street before it becomes news on Wall Street
- Tracks both mentions and sentiment
- Has built a keyword list for each of the companies it tracks (Brand-Mapping Database)
- Has a partnership with Twitter to get full access to all historical and real-time tweets
- Analyzes each tweet on multiple dimensions
- Purchase Intent
- Negative Sentiment
- Positive Sentiment
- Aggregates into 3 key metrics for each brand
- Brand Mention Volume
- Consumer Happiness
- Purchase Intent
- Provides earnings guidance on each company