Adam Brotman is the Co-Founder and Co-CEO of Forum3, the next-generation, Web3-powered universal loyalty platform for consumers and businesses. Brotman is a digital media executive with highly successful experience in leading global digital functions at multinational larger companies through large scale, global horizons and initiatives. He held top leadership roles as President and CEO of J. Crew, and EVP of Global Retail Operations for Starbucks. He is also the former Chief Digital Officer at Starbucks, where he helped build the coffee giant’s mobile application, which now handles more than a quarter of the company’s orders. Prior to joining Starbucks in 2009, Brotman held several key leadership positions at leading digital media companies, including a Bill-Gates owned eCommerce company, Corbis.
He led the design of the order and pay system and built its rewards program, which launched in 2009.
He oversaw the global digital scope at Starbucks for web, mobile, social, e-commerce, Starbucks card, and loyalty card.
He also oversaw digital entertainment and global consumer-facing digital roadmap including IT prioritization and user experience design and interface.
As SVP of Corbis, he was responsible for snapvillage.com, including end-to-end strategy, business planning, user experience, and overall operations.
MEDIA & PUBLICATIONS