Jeff Booth
Jeff Booth is a widely recognized thought leader in entrepreneurship, technology, and economic theory, known for his forward-thinking views on innovation, deflation, and digital transformation. He is the Co-Founder and Chairman of Addy, a property technology platform designed to democratize real estate investing by making property ownership accessible to a broader audience. Booth is also a Founding Partner of Ego Death Capital, a Bitcoin-focused venture capital fund backing companies building on open monetary and decentralized financial systems. With more than two decades at the forefront of technological disruption, Booth has built and scaled businesses that challenge traditional industries. Prior to launching Addy, he was the Co-Founder and long-time CEO of BuildDirect, one of the first large-scale e-commerce platforms for the home improvement industry, which helped modernize global supply chains and direct-to-consumer distribution. Beyond his operating roles, Booth is an active mentor, advisor, and investor in emerging technology companies. He is also the author of The Price of Tomorrow: Why Deflation Is the Key to an Abundant Future, a widely discussed and influential book that argues technological progress naturally drives deflation and that modern economic systems must evolve to align with this reality.
Jeff Booth Professional Experience / Academic History
Professional Experience
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Co-Founder and Chairman of the Board
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Co-Founder, President, and CEO
Jeff Booth founded BuildDirect to address the inefficiencies, lack of transparency, and high costs embedded in the global home improvement and building materials industry.
Under his leadership, BuildDirect grew into a technology-driven commerce platform designed to simplify sourcing and distribution for builders, contractors, and consumers worldwide.
Booth led the company for nearly two decades, successfully navigating the dot-com crash, the 2008 global financial crisis, and multiple waves of technological disruption.
By the time he stepped down in 2017, BuildDirect had scaled into a fast-growing enterprise generating over $500 million in annual revenue, cementing its position as a pioneer in digital supply chain transformation.
THOUGHT LEADERSHIP & RECOGNITION
Jeff Booth is a highly regarded entrepreneur, author, and thought leader known for his insights on technology-driven deflation, innovation, and the future of economic systems.
His perspectives have been featured in leading global publications including Forbes, Bloomberg, TIME, The Wall Street Journal, TechCrunch, Fast Company, Entrepreneur, Inc., The Globe and Mail, and BNN.
In recognition of his influence, Booth was named BC Technology Industry Association (BCTIA) Person of the Year in 2015, and in 2016 was selected by Goldman Sachs as one of its 100 Most Intriguing Entrepreneurs.
Beyond his writing and public commentary, Booth remains deeply engaged in the startup and investment ecosystem.
He is a Founding Partner of OtioLabs, Co-Founder of addyinvest.ca and NocNoc, and serves on the boards of Fedi, Terramera, Breez, Cubic Farms, LlamaZOO, Synthiam, and the Richmond Hospital Foundation, as well as numerous advisory boards.
He has been a member of the Young Presidents’ Organization (YPO) since 2004 and contributes his expertise as a Founding Fellow of the Creative Destruction Lab, supporting the next generation of high-impact technology entrepreneurs.