Jessica Walker
Jessica Walker is a leading content creator, media strategist, and communications expert in the blockchain and cryptocurrency industry. She serves as the Global Head of Media and Content at Binance, one of the world’s largest and most influential crypto exchanges. In her role, she oversees Binance’s global content strategy, multimedia operations, educational initiatives, and media outreach, helping drive large-scale crypto adoption and user engagement worldwide. With more than a decade of experience in crypto media, fintech communications, and digital-asset education, Jessica has played a key role in shaping some of the industry’s most recognized content platforms. Prior to joining Binance, she held senior content and strategy roles at CoinMarketCap, The Coin Bureau, and Bitpanda, where she helped build trusted educational resources for cryptocurrency investors and beginners. She is also the host of a technology and cryptocurrency-focused podcast, where she interviews industry leaders, founders, and innovators shaping the future of Web3, blockchain, and digital finance.
Jessica Walker Professional Experience / Academic History
Professional Experience
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Global Head of Media and Content
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Content Creator and PR Lead
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Content Creator
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Media Strategist
CRYPTO CAREER
Jessica Walker began her career in traditional finance at a Swiss bank, where she first encountered industry veterans exploring blockchain technology.
This early exposure led her to shift her focus toward digital assets, prompting her to attend some of the earliest blockchain conferences across Europe.
In 2018, she became Head of TV at NewsBTC, directing content for the “Cryptocurrency Calendar” series and expanding the platform’s global reach.
She later held key social, growth, and marketing roles at CoinMarketCap and Bitpanda Exchange, helping build some of the industry’s most recognized crypto education and media channels.
Jessica is also an accomplished broadcaster, moderator, interviewer, marketer, and partnership strategist, with a global network across fintech, AI, blockchain, and startup ecosystems.
She regularly analyzes market trends, emerging technologies, and industry developments in the fast-evolving world of digital assets.
MEDIA PRESENCE AND SPEAKING ENGAGEMENTS
Jessica Walker is widely regarded as a leading voice in crypto media and content strategy, known for combining storytelling, journalism, and market expertise to engage audiences around the world.
She has delivered high-profile media coverage from major global events, including the World Economic Forum in Davos, the Monaco Blockchain Conference, and the Belarus Crypto Conference.
Throughout her career, she has interviewed top industry and global leaders, including the Vice President of Nasdaq, the President of Malta, the Prime Minister of Antigua, a former VP of Nike, the co-founder of PayPal, as well as global icons Usain Bolt and Akon.
Her insights on cryptocurrency, NFTs, and emerging technologies have been featured in Bloomberg, Yahoo! Finance, TRT World, and other international media outlets.