Keith Grossman is a seasoned media executive and global leader in Web3 innovation, currently serving as President of Enterprise at MoonPay, a leading Web3 payments and infrastructure platform. He previously served as President of TIME Magazine, where he led the company’s digital transformation and launched the award-winning TIMEPieces NFT initiative, positioning TIME at the forefront of media and blockchain adoption. Grossman also served as Global Chief Revenue Officer at Bloomberg Media, helping launch QuickTake by Bloomberg, and held senior leadership roles at WIRED and Ars Technica, earning Project Isaac Awards for media innovation. A frequent speaker, writer, and contributor, he advises on digital media, NFTs, blockchain strategy, and emerging Web3 technologies for global brands and enterprises.
Keith Grossman Professional Experience / Academic History
Professional Experience
Academic History
As President of TIME Magazine, Grossman led the brand’s digital transformation, introducing cryptocurrency subscription payments and launching the TIMEPieces NFT and Web3 community, which now includes over 15,000 artists, collectors, and enthusiasts.
Under his leadership, TIME’s Web3 strategy generated eight-figure profits, expanded into B2B partnerships, and enabled NFT creators to develop intellectual property into animated series through TIME Studios.
He also oversaw TIME’s global advertising, marketing, digital, and consumer business operations.
EARLY CAREER
Grossman served as Global Chief Revenue Officer at Bloomberg Media, revitalizing the company’s digital presence and overseeing growth across multiple media platforms.
His leadership earned Bloomberg a Gold Dolphin at the 2019 Cannes Corporate Media & TV Awards for its partnership with Hyundai on the series Art + Technology.
At Condé Nast, Grossman spent 12 years growing WIRED’s revenue nearly three-fold as Associate Publisher.
He helped launch WIRED’s tablet edition, making it the first Condé Nast brand to generate over 50% of revenue from digital channels.
RECOGNITIONS
2024 Benzinga 25 Key Crypto Players to Follow
2023 NFT Now 100
2023 Cointelegraph's 100 Most Influential in Crypto and Blockchain
2022 CoinDesk's Most Influential
2016 Folio: 100
2014-2018 AdWeek 50
2013and 2014 AdWeek's Project Isaac Winner
MEDIA PRESENCE
A frequent speaker, writer, and advisor on digital media, NFTs, blockchain, and emerging Web3 technologies, Grossman has been featured in CNBC, Fortune, Forbes, Yahoo! Finance, CoinDesk, Cointelegraph, and Real Vision, sharing insights with global audiences and enterprises.