Asset Classes

Digital Art

Parent Asset Class

Digital art is a creative practice that uses digital technology as an essential part of the artistic process. Just like traditional fine art, digital art offers multiple mediums and styles that artists can use to express themselves — from digital photography, computer graphics and pixel art to more experimental mediums such as AI-generated art and AR art, everything goes in the spectrum of digital art. Today, digital art is ever-evolving and radical in the way it is produced, distributed, and viewed. It has revolutionized traditional art forms, extending the reach of creative possibilities. Digital art has pioneered the way for non-fungible tokens (NFTs), with the use of digital technology in the creative process.

THE EMERGENCE OF DIGITAL ART

  • Digital art has become increasingly popular in recent years due to the advancements in digital technology.

  • A relatively new asset class, it has quickly emerged as a popular investment opportunity due to the rise of NFTs.

  • The rise of the internet and social media has made it easier for artists to share their work with a global audience.

  • Digital art is a rapidly growing art form with a wide range of applications. It is used in a variety of industries, including advertising, entertainment, gaming, and fashion.

  • Digital art is also becoming increasingly popular among collectors and investors.


NFTS AS A DIGITAL ART

  • NFTs, or Non-Fungible Tokens, have played a huge role in popularizing digital art. The emergence of NFTs has had a significant impact on the digital art market.

  • NFTs allow artists to create and sell digital artworks as unique items that can be owned and traded.

  • Additionally, NFTs have made it easier for artists to reach a global audience and sell their work without the need for intermediaries.


There are a number of reasons why NFTs are in high demand


  • Scarcity. NFTs allow artists to create and sell digital artworks as unique items that can be owned and traded. This makes them scarce and desirable assets.

  • Exclusivity. NFTs can be used to create exclusive communities and experiences around digital art. SNFT projects offer holders access to exclusive events, merchandise, and content.

  • Investment potential. The digital art market has outperformed other asset classes in recent years, and NFTs have been a major driver of this growth.