Digital Asset

A digital asset is anything that exists in binary data which is self-contained, uniquely identifiable, and provides value to the company, user, or consumer. It is content that’s stored digitally—images, photos, videos, files containing text, spreadsheets, slide decks, and more. While the definition of a digital asset is constantly changing as new digital formats are emerging in business, it’s important to remember that the file format is only part of the definition.