Hunter Horsley
Hunter Horsley is the Co-Founder and CEO of Bitwise Asset Management, one of the world’s largest and fastest-growing crypto-specialist asset managers. Under his leadership, Bitwise has expanded into a global digital asset manager offering more than 30 crypto investment products, including ETFs, index funds, private funds, and staking solutions tailored for financial advisors, institutions, and individual investors. Horsley has raised over $80 million in equity financing from prominent backers and built a world-class team blending Silicon Valley technology talent with seasoned asset-management professionals focused exclusively on crypto innovation. Before founding Bitwise, Horsley worked at Facebook and Instagram as a Product Manager on video monetization, helping creators and publishers build sustainable revenue models across both platforms. He also contributed significantly to the launch and growth of Facebook Save, a feature that scaled to more than 300 million users.
Hunter Horsley Professional Experience / Academic History
Professional Experience
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Co-Founder and CEO
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Product Manager
Academic History
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B.S., Economics,
Hunter Horsley has played a central role in positioning Bitwise Asset Management as one of the industry’s leading crypto-focused asset managers.
He helped raise $4 million from prominent investors, including Khosla Ventures and Naval Ravikant, to build Bitwise’s early cryptocurrency index products—benchmarks that now guide roughly 40 crypto hedge funds, including major firms such as Morgan Creek, which manages more than $1.5 billion, as well as numerous multi-family offices.
Today, Bitwise offers a rapidly expanding suite of crypto investment products spanning ETFs, publicly traded trusts, private funds, and SMAs that provide diversified exposure to DeFi, NFTs, crypto yield, digital infrastructure, and crypto-equity strategies.
Prior to entering the digital asset space, Horsley worked as a Product Manager at Facebook, where he contributed to the development of core video monetization tools such as Branded Content, ad breaks, and other features that helped creators and publishers build sustainable business models on the platform.
He also worked on Instagram Monetization, supporting the rollout of advertising innovations including Carousel ads, Page Post Engagement ads, and Mobile App Engagement ads.
In addition, he played a key role in the launch and rapid adoption of Facebook Save, a feature that grew to more than 300 million users.
MEDIA PRESENCE
Hunter Horsley has been featured or quoted in a wide range of top-tier financial and crypto media outlets.
His insights have appeared in Forbes, CNBC, Yahoo! Finance, Bloomberg, and other major business publications, as well as leading industry platforms such as Blockworks, CoinDesk, The Block, Cryptonews, and Real Vision.