Adam White is the President of Bakkt, a leading provider of loyalty solutions. In his current role, he is responsible for the strategic direction and day-to-day operations of the company. He joined Bakkt in 2018 as a founding executive. Prior to this, White served as Vice President and General Manager of Coinbase, a cryptocurrency exchange platform he joined in 2013 as the fifth employee. At Coinbase, he was originally leading business development and strategy and later their exchange and institutional products.