Bullish
Bullish is a regulated, institutionally focused cryptocurrency exchange and blockchain-infrastructure company designed to make digital asset trading more secure, efficient, and rewarding. The platform delivers market-leading order depth, tightly compressed spreads, and consistent liquidity, all within a highly regulated environment built for professional and institutional traders. Its robust hardware, software, and operational safeguards establish a strong security foundation, ensuring the protection of customer funds and the reliability of the trading infrastructure. Bullish operates a hybrid trading platform that combines a central limit order book with automated market maker liquidity pools, providing deep, predictable liquidity and highly efficient execution across market conditions. As a full-reserve exchange, Bullish maintains all customer assets at a strict 1:1 ratio, fully segregated from company funds, reinforcing transparency, trust, and institutional-grade risk management.
ABOUT BULLISH
Since its launch in November 2021, Bullish has surpassed $200 billion in total trading volume, rapidly establishing itself as a top-tier, institutionally focused digital assets exchange.
The platform is built on a private EOSIO-based blockchain, enabling real-time transparency, deterministic performance, and a cryptographically verifiable audit trail that reinforces trust and integrity.
Bullish operates as a subsidiary of Block.one, the blockchain software company backed by prominent investors such as Peter Thiel, Alan Howard, Louis Bacon, and Richard Li.
Today, the exchange is available across 50+ jurisdictions, including key markets in Asia Pacific, Europe, Africa, and Latin America, serving a growing global base of professional traders and institutions.
KEY FEATURES & SERVICES
Hybrid Order Book – Bullish integrates a central limit order book with an automated market maker (AMM) that continuously generates thousands of bid/offer quotes, delivering deep, predictable liquidity across all market conditions.
Spot Trading – The exchange supports low-slippage, near-zero-spread spot trading with zero maker fees and highly competitive taker fees, optimized for high-volume and institutional execution.
Margin Trading – Bullish offers capital-efficient margin trading featuring auto-borrow/auto-repay, cross-asset collateralization, and smart partial liquidation designed to minimize liquidation events.
Derivatives Trading – Traders can access perpetual futures with up to 7x leverage, supported by cross-collateralization, automated risk controls, and a dedicated guarantee fund for enhanced safety.
Institutional-Grade API – The platform provides advanced REST, FIX, and WebSocket APIs, enabling programmatic trading, high-frequency strategies, and automated AMM interactions tailored for institutional flow.
Custody & Security – Operating as a full-reserve exchange, Bullish maintains strict 1:1 asset backing, uses MPC (multi-party computation) custody, integrates hardware and software security layers, and supports passwordless WebAuthn authentication.
Regulation & Compliance – Bullish upholds regulatory standards across major jurisdictions with robust AML/KYC controls, Deloitte-audited financial reporting, and ongoing regulatory supervision.
Transparency & Trust – Customer assets are fully segregated, reconciled daily, and protected by continuous monitoring and a public security bug bounty program.
Liquidity & Capital Efficiency – Unified collateral across spot, margin, and derivatives—combined with Bullish’s hybrid liquidity model—enhances order execution quality and maximizes capital efficiency for active traders.