Larry Kendall

Larry Kendall

Formal First Name

Larry Kendall is the Founding Partner and Chairman Emeritus The Group, Inc., one of the best-run and most productive real estate companies in the country. He is the creator and author of Ninja Selling and Ninja Leadership, a comprehensive guide system that encompasses leadership, sales, business and personal growth. Larry has been a leader of the real estate industry for over 45 years, studying highly effective associates and leaders for decades. In 2004, Larry received the CRS Special Achievement Award from the National Association of Realtors. For his decades of dedication and service in the industry, he received the Lifetime Achievement Award from Leading real estate Companies of the World®.

Professional Experience

Academic History


  • Ninja Selling is a training system based on a philosophy of building relationships, listening to your customer, and helping them achieve their goals.

  • Larry began teaching the Ninja system in Colorado and by 2013 was teaching it at Kansas State U, Colorado State U, and University of Charleston Colleges of Businesses.

  • Today, Ninja Selling has over 100,000 graduates and is taught all over the United States, Canada, New Zealand and Spain.