Ninja Selling is both a sales platform and a path to personal mastery and life purpose. In Ninja Selling, author Larry Kendall transforms the way readers think about selling. Kendall points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. He provides an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting them, by asking the right questions and listening to their demands.