Natalia Karayaneva
Natalia Karayaneva is the Founder and CEO of Propy, a leading proptech platform that uses blockchain technology and artificial intelligence to transform and streamline the global real estate industry. An award-winning real estate developer, serial entrepreneur, and software engineer, Karayaneva is recognized as a thought leader in both the blockchain and real estate sectors. She is a passionate advocate for making real estate transactions more efficient, transparent, and accessible, and is regarded as a market expert across the U.S., Europe, and MENA regions. Karayaneva frequently speaks at international blockchain, fintech, and proptech conferences and contributes to Forbes, offering insights on the intersection of technology, real estate, and digital innovation.
Natalia Karayaneva Professional Experience / Academic History
Professional Experience
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Founder and CEO
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Contributor on Digital Assets
Academic History
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M.A., Sustainable Urban Development
Natalia Karayaneva founded Propy to address cross-border real estate transaction challenges by creating a unified property store and asset transfer platform for buyers, sellers, brokers, escrow agents, title companies, and notaries.
Under her leadership, Propy has completed some of the world’s first blockchain-based property transactions, including NFT-backed home sales, driving the industry toward automated, “self-driving” real estate deals.
Recognized as a pioneer in blockchain real estate, Propy has facilitated secure international property transactions using smart contracts and has been featured in top media outlets such as BBC, 60 Minutes, and CNBC.
REAL ESTATE & CRYPTO
Karayaneva is a leading expert in tokenized real estate, ICO legislation, and crypto-based property sales, with deep knowledge of cross-border transactions and sustainability in real estate.
She is a sought-after speaker at global blockchain and proptech conferences and a regular contributor to Forbes, sharing insights on the convergence of technology, blockchain, and real estate innovation.
EARLY CAREER
Karayaneva began her entrepreneurial journey at age 19 by founding a software company in Bulgaria.
She later led MP Group Ltd. for 15 years, developing international resorts for global investors.
In 2016, she moved to Silicon Valley and launched Propy, with a mission to automate real estate transactions, reduce inefficiencies, and prevent fraud in global property markets.