Tareq Nazlawy

Tareq Nazlawy

Formal First Name

Tareq Nazlawy is President at ScienceMagic.Studios, a digital assets venture studio that helps consumer brands use Web3 to build stronger communities. Nazlawy is an accomplished leader with over 15 years of experience at the intersection of strategy, innovation and digital growth. Prior to SMS, he served as a Senior Director of Digital Growth at adidas, where he was a pioneer in bringing adidas into the digital era and the leader of the brand’s Web3 initiative. He led the adidas Web3 program, which saw the largest and most successful entry of a traditional brand into Web3 to date, and launched and operated the adidas CONFIRMED app, the best place to get access to the most coveted products and insider stories from the 3 stripes. Before that, he was a top-performing consultant at Boston Consulting Group, where he worked across multiple sectors.

Professional Experience

Academic History


  • He joined adidas in 2011 and has worked on a wide range transformation topics across wholesale, retail and e-commerce in HQ, Europe, and the US.

  • IN 2018, he made the switch from operations strategy to digital, responsible for a portfolio of business model innovation programs.

  • He also led the customization business, open-source creation initiatives and a digital accelerator program. 

  • He was responsible for shaping and operating the miadidas and YourReebok businesses for customized footwear and apparel.