Content Inc.
Content Inc builds the case for transforming the purpose of marketing within your organization. It shows how leading companies are able to sell the very content that propels their marketing strategy. You’ll learn how to transform all or part of your marketing operation into a media company, integrate this new operation into traditional marketing efforts, develop best practices for attracting and retaining audiences, build a strategy for competing against traditional media companies, and create a paid/earned media strategy fueled by an owned media strategy.
Praise for Content Inc
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”
— Guy Kawasaki, Chief Evangelist of Canva
"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.”
— Sally Hogshead, bestselling author
"The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business Develop your audience first by creating content that draws people in and then watch your business sell themselves!"
— David Meerman Scott, bestselling author of ten books
"Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and his Content Inc. model."
— John Lee Dumas, Founder, EntrepreneurOnFire
Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!"
— Scott Maxwell, Founder and Managing Partner, OpenView Venture partners