Hacking Marketing
Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything flows with the speed and adaptability of software. It shows you how to conquer challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.
"A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry."
― Ram Krishnan, SVP & CMO, PepsiCo
"Creates a compelling model for how to think about the intersection of marketing and our digital world. It helped me re-think the way I approach my role as a CMO."
― John L. Kennedy, CMO, Xerox Corporation
"Marketing success is based on the experience it delivers, and now Scott Brinker lays out a terrific manifesto about how to rethink the operations underlying it."
― David C. Edelman, Principal, McKinsey & Company
"An original take on how the management of marketing must transform to keep pace with our increasingly digital world. It's a must read for anyone looking to stay relevant in this modern marketing era."
― Ann Handley, Chief Content Officer, MarketingProfs
"A must-read operating manual for CMOs who want to lead in the digital age."
― Ajay Agarwal, Managing Director, Bain Capital Ventures
"We are all digital now. Scott makes it easier than ever for smart marketers to ask the right questions and to discover what they need to know now."
― Seth Godin, Author, All Marketers Are Liars
"An inspiring read for anyone who wants to master the art and science of modern marketing management, from the practice of lean and agile marketing to the design of a scalable engine for marketing innovation."
― Mayur Gupta, SVP and Head of Digital, Healthgrades
"Scott shows how great marketing management today is closer to modern software development than the marketing of yesterday and helps marketers understand how to incorporate those principles to succeed."
― Rishi Dave, CMO, Dun & Bradstreet
"The truth is that marketing has changed, more than almost any other profession, and the majority of marketers have no idea how to effectively manage the process. Hacking Marketing gives you a flashlight and shows you the truth so you never have to look back again."
― Joe Pulizzi, Founder, Content Marketing Institute
"I am a strong believer that Agile has to be the foundation of any successful marketing team. Scott’s book provides timely insight into how to make a shift to agile marketing."
― Joe Staples, CMO, Workfront