Investment Fables runs the numbers on 13 of today's most widely touted strategies. This indispensable guide objectively answers the questions your broker can't answer. Has it worked over the long term? Over the short term? If it made sense once, does it still make sense? Are the promised benefits a statistical mirage? Could it work, as one part of your investment strategy? What are the downsides–and how can you mitigate them? Investment Fables contains everything you need to make smarter investment decisions.
Investment Fables shares the truth about 13 of today's most widely touted investment strategies 10 powerful lessons for every investor Overcoming the enduring myths about markets Cheap stocks: cheap for a reason? Should you invest in quality? Momentum? The next big thing? Or what? Ten Lessons for Investors Lesson 1: The more things change, the more they stay the same Lesson 2: If you want guarantees, don't invest in stocks Lesson 3: No pain, no gain Lesson 4: Remember the fundamentals Lesson 5: Most stocks that look cheap are cheap for a reason Lesson 6: Everything has a price Lesson 7: Numbers can be deceptive Lesson 8: Respect the market Lesson 9: Know yourself Lesson 10: Luck overwhelms skill (at least in the short term) Table of Contents Introduction This Stock Is So Cheap! the Low Price-Earnings Story Less Than Book Value? What A Bargain! Stable Earnings, Better Investment? In Search of Excellence: Are Good Companies Good Investments? Grow, Baby, Grow!: The Growth Story The Worst is Behind You: The Contrarian Story The Next Big Thing: New Businesses and Young Companies Mergers and Returns: The Acquisitive Company A Sure Thing: No Risk and Sure Profits It's All Upside: The Momentum Story Follow the Experts In the Long Term … Myths about Markets Ten Lessons for Investors