Primary Greatness
Primary Greatness outlines the twelve levers of success—a set of principles for achieving a happy and fulfilling life. The 12 levers of success lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness.
Praise for Primary Greatness
"When life weighs us down with problems and disappointments, we sometimes feel that we are not successful and it is difficult to move forward, let alone make progress toward reaching our goals. In this book, Stephen Covey provides us with 12 principles to live by that can help us have the character, courage and confidence to push past life’s difficulties to create our very best life.”
— Muhammad Yunus, Nobel Peace Prize Winner, 2006
“Primary Greatness teaches that what some may consider greatness – money, power, social prominence – is far less important than a life of honesty, love, and contribution. It is in fact, personal integrity that is the foundation for all success. In this powerful set of essays, Stephen Covey shows that you cannot deliver value without values.”
Dr. Covey’s teachings have been instrumental in shaping both my personal and professional life. The 12 levers outlined in Primary Greatness outline a clear path for anyone to achieve success. This is a wonderful book filled with incredible nuggets and wisdom.”
— Kevin Turner, COO, Microsoft
"The essays in this book are still so timely, even though Covey wrote them many years ago. In this book, he continues to remind us that what we do every day in our personal and professional relationships – how we treat others – reflects our loyalty and commitment to building lives of character. Thank you, Stephen, for providing us with these pearls of wisdom."
— Kimo Kippen, Chief Learning Officer, Hilton Worldwide University