The Startup Way

Praise for The Startup Way

“Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.”    

— Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford

"Startups are experiments—some are successful, some aren't, but they're the best way to bring new ideas to market. So how can a big company become more startup-like or revive the focus and spirit that birthed it in the first place? Building on his revolutionary lean startup work, but applied to big companies, Ries' book shows you how."

— Marc Andreessen, Co-Founder and Partner at Andreessen Horowitz

“I have witnessed firsthand how Eric Ries weaves the impact of lean start-up methods with speed and scale into a big company. The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow.”

— Beth Comstock, Vice Chair of GE

“Any leader looking to be on the cutting edge needs to ponder the lessons in this important book. Eric Ries de onstrates once again that the best ideas are both fresh and common sense once presented. An essential blueprint for modern companies—from large corporations to family businesses or nonprofits—for decades to come.” 

— Lawrence Summers, University Charles W. Eliot Professor

“Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds—not just startups—can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission-critical reading.”

— Reid Hoffman, Co-Founder of LinkedIn 

"My research has focused on what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that."

— Clay Christensen, Kim B. Clark Professor of Business Administration at Harvard Business School

"The Startup Way creates a vision and blueprint for a new form of management which combines entrepreneurial and general management skills and practices. The inspirational examples across multiple, diverse organizations show that integrating the highly iterative, experimental mindset and skills of start-ups into established organizations is key to unlocking continuous innovation and sustainable growth. Provides clear and useful guidance for tackling the toughest challenges.”

— Kathy Fish, CTO, Procter & Gamble

“The Startup Way is a wonderful decoder ring for those seeking to create, nurture, and sustain entrepreneurial thinking in companies of any size and scale. Rich with case studies showcasing real-world applications and lessons learned, The Startup Way builds on the proven techniques from The Lean Startup with the next generation of best practices for companies of all sizes and industries.” 

— Brad D. Smith, Chairman and CEO of Intuit

“The Startup Way teaches companies of all sizes how to effectively incubate and maintain an entrepreneurial culture through growth by allowing employees to find their inner entrepreneur. A must read, especially, by all leaders burdened by legacy organizational baggage and processes.”

— Aaron Levie, Co-Founder and CEO, Box

"If The Startup Way can transform the federal government -- and it has -- it can transform your company. For everyone who's thought 'there has to be a better way,' here's your proof and a playbook to make it happen."

— Jennifer Pahlka, Founder and Executive Director, Code for America

"In The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of today’s relentless pace of change, this is the book for you."

— Arianna Huffington, Founder of The Huffington Post

“The American economy relies on a startup culture to create new goods and services, provide job opportunities, and raise living standards.  Eric Ries’s The Startup Way provides a compelling roadmap to guide all organizations – old and new, big and small, high-tech and low-tech – to build a startup culture to experiment, iterate and innovate.”

— Alan Krueger, Chairman of the President’s Economic Advisers under President Obama

“Eric Ries shows that entrepreneurial management is a key to success in this fast-changing world. At ing we’ve embedded lean startup principles into the way we innovate, The Startup Way brings new and valuable insights"

— Ralph Hamers, CEO of ING Group

"Eric has done it again! Every company can benefit from these startup principles -- and should -- because if they don't, a startup is probably going to drink up all their milkshake. This is the internet revolution and if your company isn't adapting to The Startup Way, it's failing."

— Alexis Ohanian, Co-Founder of Reddit

“The most important companies in the world were not built in a day. Companies like Facebook, SpaceX, and AirBnB did not stop after their first successful product. They continued to innovate, even in the face of extreme competition from startups.  As a long-term investor, I look for companies that can maintain that innovative edge over the course of decades. This book gives the blueprint essential to creating and sustaining that innovative culture regardless of the size of the company.”

— Brian Singerman, Partner, Founders Fund