Zucked
Zucked is an intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. Zucked is also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy.
Praise for Zucked
“Roger McNamee’s Zucked fully captures the disastrous consequences that occur when people running companies wielding enormous power don't listen deeply to their stakeholders, fail to exercise their ethical responsibilities and don't make trust their number one value."
— Marc Benioff, Chairman and Co-CEO of Salesforce
"McNamee puts his finger on serious problems in online environments, especially social networking platforms. I consider this book to be a must-read for anyone wanting to understand the societal impact of cyberspace."
— Vint Cerf, internet pioneer
"Roger McNamee is an investor with the nose of an investigator. This unafraid and unapologetic critique is enhanced by McNamee’s personal association with Facebook’s leaders and his long career in the industry. Whether you believe technology is the problem or the solution, one has no choice but to listen. It's only democracy at stake."
— Emily Chang, author of Brotopia
“A frightening view behind the scenes of how absolute power and panoptic technologies can corrupt our politics and civic commons in this age of increasing-returns monopolies. Complementing Jaron Lanier’s recent warnings with a clear-eyed view of politics, antitrust, and the law, this is essential reading for activists and policymakers as we work to preserve privacy and decency and a civil society in the internet age.”
— Bill Joy, Co-Founder of Sun Microsystems