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A series of blockbuster auctions has hyped the value of jewels to new heights. However, the volatile nature of the jewelry market means that while gems can be a good store of value, they are not always a good investment. Taste is changing among diamond enthusiasts, with consumers increasingly eager on buying rare, fancy diamonds rather than traditional white stones.


  • Jewelry is an investment opportunity that's both a safe bet and allows you to enjoy your investment while it grows in value.

  • Investing in jewelry is similar to Investing in collectibles like blue-chip art, rather than a commodity like platinum.

  • Men, as well as women, are increasingly directing their investing efforts into diamonds, colored gems, and antique jewelry pieces og high value.