Entities

Osaic

Location
Founding Date
2016

Osaic, formerly Advisor Group, is one of the country's largest providers of wealth management solutions. Osaic aims to support the strategic role that financial professionals can play in the lives of their clients. The firm offers a wide range of services to financial professionals, including investment management, financial planning, and business support. Osaic has headquarters in seven states, and affiliated wealth management professionals in all 50. In 2023, Advisory Group rebranded as Osaic to unify its eight broker-dealers under a single brand, streamlining operations and enhancing service offerings for financial professionals and their clients.

ABOUT OSAIC

  • Osaic is one of the largest networks of independent wealth management firms in  the United States.

  • The firm empowers independent financial advisors, providing them with the tools, technology, and resources needed to manage and grow their client relationships. 

  • In 2023, Advisory Group announced the rebranding and transition of its eight firms into one, positioning themselves to offer access to the full breadth of capabilities and expertise the firm's growing scale provides.


KEY ACQUISITIONS

In 2019, Osaic acquired Ladenburg Thalmann Financial Services for $1.3 billion, integrating multiple independent broker-dealers into its network.

Osaic acquired American Portfolios Financial Services, an independent brokerage and RIA supporting over 850 financial professionals across nearly 400 branches, overseeing approximately $40 billion in client assets.

Osaic acquired Lincoln National Corporation's wealth management business, adding 1,400 advisors and approximately $115 billion in assets under management.