Adena Hefets
Adena Hefets is the Co-Founder and CEO of Divvy Homes, a leading tech-enabled real estate platform that helps renters transition into homeownership. Under her leadership, Divvy Homes has become one of the most innovative companies in the U.S. housing market, combining technology, financing, and real estate expertise to make homeownership more accessible. Before launching Divvy Homes, Hefets built an impressive career at the intersection of finance, technology, and venture capital. She began her career as an Investment Banker at Merrill Lynch, followed by a role as a Private Equity Associate at TPG, where she analyzed and structured large-scale investment opportunities. She later joined Square as a Product Manager and Financing Lead, driving innovation in payments and financial inclusion. Prior to founding Divvy, Hefets also worked as a Venture Capital Investor at DFJ, where she led the firm’s fintech investing practice and backed several early-stage technology startups. Today, Adena Hefets is recognized as one of the most influential women in proptech and fintech, known for her data-driven leadership, financial acumen, and mission to democratize access to homeownership through technology.
Adena Hefets Professional Experience / Academic History
Professional Experience
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Co-Founder and Chief Executive Officer
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Private Equity Associate
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Investment Banking Analyst, Technology, Media and Telecommunications
Academic History
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Master of Business Administration (MBA)
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B.S., Policy Analysis and Management
Under Adena Hefets’ leadership, Divvy Homes has emerged as one of the most influential companies in the real estate and fintech sectors.
In 2022, TIME recognized Divvy Homes as one of the TIME100 Most Influential Companies, highlighting its innovative model for helping renters become homeowners.
Hefets has raised nearly $300 million in capital to expand Divvy’s mission of making homeownership accessible to more people.
The company has attracted backing from top-tier venture firms, including Andreessen Horowitz, Tiger Global Management, and Caffeinated Capital.
As one of the few female founders to lead a company valued at approximately $2 billion, Hefets has broken barriers in both the real estate and technology industries.
EARLY CAREER
Before founding Divvy Homes, Adena Hefets gained extensive experience across investment banking, private equity, and financial technology.
At Square, she played a pivotal role in building Square Capital, a merchant cash advance platform that originated billions of dollars in loans to small businesses.
Earlier in her career, she worked with the large-cap buyout team at TPG, focusing on acquisitions in the real estate sector.
Hefets began her career as an Investment Banking Analyst in the Technology, Media, and Telecommunications (TMT) group at Bank of America Merrill Lynch, where she contributed to mergers and acquisitions, leveraged buyouts, and financial modeling for major corporate transactions.
RECOGNITIONS
2020 Fortune 40 Under 40
2020 Inc. Female Founders
2020 HousingWire Rising Star
MEDIA PRESENCE
Adena Hefets has been featured and quoted in major media outlets including Forbes, Yahoo! Finance, Business Insider, and Bloomberg, among others.
She is frequently recognized as one of the leading female entrepreneurs in fintech and proptech, celebrated for her data-driven approach and commitment to financial inclusion.