Adena Hefets

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Adena

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Adena Hefets is the Co-Founder and CEO of Divvy Homes, a tech-enabled real estate platform that empowers renters to become homeowners. Since founding Divvy, she has played a crucial role in growing the company and expanding its impact on the housing market. Prior to founding Divvy Homes, Adena invested in early stage companies at DFJ, where she led their fintech investing practice. She worked in finance and technology, first as an Investment Banker at Merrill Lynch and later as a Private Equity Associate at TPG. She went on to work as a Product Manager and Financing Lead for payments company Square, and as a Venture Capital investor at DFJ, where she led their fintech financing practice.

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Under her leadership, Divvy Homes was named a Time100 Most Influential Company in 2022.
She has raised nearly $300 million in capital to give more people the opportunity to own a home.
Divvy has been backed by Andreessen Horowitz, Tiger Capital, and Caffeinated Capital.
She was one of the few female founders to reach double unicorn status and to be valued at approximately $2 billion.

EARLY CAREER

Adena was responsible for building out Square Capital, a merchant cash advance platform with billions in loans outstanding.
She was part of the large-cap buyout team at TPG, where she helped purchase companies in the real estate sector.
She was an Investment Banking Analyst at the Technology, Media, and Telecommunications sector at Bank of America Merrill Lynch, involved in mergers and acquisitions, leveraged buyout, and operational models.
She started her career as an investment banker at Merrill Lynch.

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