Bill Danko
Bill Danko is a sought-after personal finance speaker and bestselling author. After 31 years on the marketing faculty – nine as Chair – Danko achieved emeritus status in 2007 at The State University of New York at Albany. During his tenure, he studied consumer behavior with focus on wealth formation. He is the co-author of “The Millionaire Next Door,” a personal finance guide that landed on The New York Times Best Sellers list. His follow up book, “Richer than a Millionaire,” is an attempt to influence the next generation.
Bill Danko Professional Experience / Academic History
Professional Experience
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Professor Emeritus
Academic History
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Ph.D.
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M.B.A., Business
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B.S., Business
The Millionaire Next Door's popularity earned him multi-page spreads in People and Parade magazines.
The book went on to sell more than 4 million copies and, 27 years after it was first published, was recently selected as a top-five business book by The Wall Street Journal.
The Wall Street Journal also recognized The Millionaire Next Door as a timeless piece of its advice and influencer status of its authors.
PUBLICATIONS & RESEARCH
His academic publications have appeared in the Journal of Consumer Research, Journal of Business Research, Journal of Advertising Research, and other leading journals.
He has presented his research in nearly every state in the United States, as well as in Australia, Canada, Germany, Poland, Switzerland, and Taiwan.