Danielle Shay is the Director of Options at Simpler Trading. In this role, she helps traders understand the basics that make trading simpler, no matter their skill level. Shay is a strict technical analyst who puts a strong emphasis on Fibonacci Analysis. Her primary focus is on trend following and directional strategies via options trading. She covers stocks and ETFs as well. As a momentum trader, her main objective is identifying relative strength trading setups and trading them using equity options, stocks, and ETFs.