Jeremy Heimans

Jeremy Heimans

Formal First Name

Jeremy Heimans is a world-renowned expert on building social movements, and a pioneer of purpose-driven marketing and business models. Jeremy is the Co-founder and CEO of Purpose, the world's leading incubator for social movements and new experiments in mass digital participation. Under his leadership, Purpose has built movements to fight cancer with LIVESTRONG, worked with Jamie Oliver on a national effort to transform our food culture, and launched, a new global movement for LGBT people and their straight friends and family. He is one of the foremost global experts helping companies bring purpose into the heart of the brands and business models, and engaging consumers around a meaningful and impactful brand purpose. Jeremy has been building movements from an early age, running media campaigns and lobbying politicians on issues such as environmental degradation and nuclear proliferation. He co-founded Avaaz, the world’s largest online citizens’ movement, now with more than 65 million members, and, the Australian political movement with more members than all Australia's political parties combined.

Professional Experience

Academic History


  • As an agency, Purpose helps clients harness participation for meaningful social impact.

  • Purpose Labs have produced breakthrough public engagement campaigns, new messaging approaches and unexpected coalitions.

  • Purpose develops new technology and digital platforms that enable people around the world to build their own power.

  • Purpose has advised organizations such as the Bill and Melinda Gates Foundation, Google and UNICEF.


  • Jeremy's career began with strategy consultants McKinsey and Company.

  • He served as chair of the World Economic Forum’s Global Agenda Council on Civic Participation.

  • With Henry Timms, Jeremy is co-author of the bestselling book “New Power”, praised by the New York Times’ David Brooks as “the best window I’ve seen into this new world” and by The Guardian as “a manual on how to navigate the 21st century”.


  • Young Global Leader, World Economic Forum at Davos

  • Foreign Policy Association Medal

  • Ford Foundation's 75th Anniversary Visionary Award

  • Most Creative People in Business, Fast Company

  • Top 10 Most Influential Voices on Sustainability in the US, The Guardian


  • Jeremy helps organizations understand how power functions in the new world, impacting their opinions locally and globally.

  • Heimans has been a keynote speaker at venues such as the World Economic Forum at Davos, TED, and the Aspen Institute Ideas Festival.

  • He also spoke at the RSA, Chatham House, the United Nations, Blair House, The Economist Big Rethink, The Guardian Activate and Social Media Week.

  • His TED Talk, What new power looks like, has been viewed over 1.4 million times.

  • His work has been profiled in publications like Harvard Business Review, The Economist and The New York Times.