Jon Cropper
Jonathan Cropper is a highly respected luxury brand strategist, global creative director, entrepreneur and futurist with passion for envisioneering and future crafting. Jon is the Founder of The Future of Storytelling and Futurlogic, a highly confidential business development, design and branding studio. He has designed strategies for Aston Martin, has helped launch Estee Lauder’s “Unforgivable” fragrance that became the #1 men’s fragrance in the US, and did the relaunch of Ciroc Vodka with P.Diddy in one of the biggest successes in the history of the spirits industry. Jon has also worked with greats including Ferrari, Bugatti, Rolls-Royce Motor Cars, Credit Suisse Private Bank, Airbus, Feadship, Sir David Adjaye, Four Seasons, BIG Architects, S3, ITV, Hearst, Zaha Hadid Architects, and Ralph Lauren. He designed and executed numerous campaigns for clients such as Sony, Vodafone, Starbucks, Telefonica, Jaguar and AT&T.
Jon Cropper Professional Experience / Academic History
Professional Experience
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Founder
Academic History
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Bachelor of Arts, International Economics
EARLY CAREER AND EXPERTISE
Jon has experience creating the overall strategy, alliance formation and execution of the brand's expansion into new verticals.
He was Director of Project Development of Quincy Jones Time Warner, responsible for sourcing and evaluating all mulTimedia.
He later joined Nissan North America as Senior Manager, Head of Youth and Urban Communications for strategic alliances.
He managed a $100M annual budget and oversaw the production of dozens of multimedia campaigns.
Jon was recognized by Brandweek Magazine as the "Best Marketer Under 40 in America" for his marketing innovations.
He was Chief Marketing Officer for Badboy Worldwide Entertainment Group, Sean "Diddy" Combs' collection of companies.
He was Senior Vice President at Young & Rubicam Brands, where led diverse creative teams and communication think tanks.
MEDIA
He began his career at MTV, where he authored the business plans for MTV's expansion into Asia, Latin America and South Africa.
Jon got significant exposure to new ideas from his extensive internet experience with iCast, a CMGi funding company.
Jon has appeared as a guest on Real Vision.