Martin Fleming

Martin Fleming

Formal First Name

Martin Fleming is Chief Revenue Scientist at Varicent, the leading provider of innovative sales performance management software. Martin brings a wide range of trusted industry experience, knowledge, and expertise to help strengthen Varicent's leadership team, and is instrumental in helping to shape Varicent’s future roadmap, vision, and strategy. Martin is a senior technology strategist and chief economist focused at the intersection of talent and technology by creating new ways of working, driving transformational change, and delivering industry leading financial performance. He is skilled in data science, machine, machine, machine, machine, machine learning, AI, and go-to market strategies. Martin is a former IBM chief economist and former IBM Chief Analytics Officer, where he led the company’s data science, machine, machine, machine, machine function for over 20 years. He has also recently begun as a Fellow with The Productivity Institute at the University of Manchester, where he is leading research focused on the intersection of productivity, technology, and transformation.

Professional Experience

Academic History


  • Martin has expertise in ground-breaking global strategies and directing impactful execution to consistently propel enterprises forward.

  • He has expertise in bottom-line performance from multi-faceted business acumen, financial savvy, sales success, and technical knowledge.

  • He has always been a champion of the usage of technology across business processes and has a deep-rooted understanding of the critical role data and tech play in the future of SPM.



  • He led IBM’s business model transformation initiatives employing machine learning, AI, and natural language processing to improve decision making and final performance.

  • He provided regular macroeconomic insight and analysis to IBM’s senior leaders and engaged with select IBM clients, providing a view of the global economic outlook.

  • He also shared technology industry developments, insights and forecasts with clients, industry professionals, academics, and policymakers.

  • He also led IBM’s Smarter Planet strategy development and execution with a focus on energy, climate change, transportation, water and Smarter Cities.



  • Prior to joining IBM, Martin was a Principal Consultant with Abt Associates, Cambridge Massachusetts. 

  • He was also Vice President, Strategy for Reed-Elsevier, Inc., the Anglo-Dutch information company. 

  • Martin began his professional career at the System Dynamics Group, Alfred P. Sloan School of Management, Massachusetts Institute of Technology.



  • Fellow, The Productivity Institute at the University of Manchester

  • Fellow, National Association for Business Economics

  • Fintech Advisory Committee Member, Federal Reserve Bank of New York

  • Member, Former Chair, Conference of Business ts

  • Participant, Brookings Productivity Measurement Initiative

  • Member, Federal Economic Statistics Advisory Committee



  • He has been published in several economic journals, as well as The Wall Street Journal and The New York Times.

  • He has also appeared as a guest on Real Vision.