Shayne Laidlaw

Shayne Laidlaw

Formal First Name

Shayne Laidlaw is Director of Investor Relations & Strategy at Cronos Group, an innovative global cannabinoid company with international production and distribution across five continents. Prior to joining Cronos, he was Managing Director of Cannabis at Hedgeye Risk Management, an investment research and online financial media company. He also had experience as a Director for Hedgeye, where he focused on the Restaurants & Consumer Staples division. Previously, he spent 3 years at General Mills as a Financial Analyst working on mergers and acquisitions and commercial finance.

Professional Experience

Academic History


  • He supported senior management and business unit leaders in the valuation and diligence of prospective acquisitions and divestitures in the U.S. and international markets.

  • He served as an internal financial consultant on a $200MM consumer marketing budget for Yoplait US.

  • He was involved in the collaboration in making strategic decisions and identifying cost saving opportunities to compensate for downward trending volume.