Billion Dollar Brand Club
The Billion Dollar Brand Club takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. This timely and eye-opening book has helped a growing number of digital entrepreneurs find new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. Billion Dollar Brand Club reveals the world of entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain.
“Billion Dollar Brand Club is a fascinating, eye-opening adventure tour through the companies remaking our economy and lives. Lawrence Ingrassia’s stories of how start-ups have transformed nearly everything―from how we buy and sell to how we work and live―are critical reading. If you want to understand why you’re buying razors, or mattresses, or nearly everything else in a totally new way, then BUY THIS BOOK.”
— Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better
“Lawrence Ingrassia has given us an exhilarating behind-the-scenes look at the personalities and processes shaping what we buy and how. Every page is full of insight and real-world stories about what it takes to create a product and brand that will be around for the long term in a world where things move faster than ever.”
— Eric Ries, author of The Startup Way and The Lean Startup, and founder and CEO of LTSE
“Billion Dollar Brand Club chronicles the seismic changes rocking retail. Lawrence Ingrassia does a masterful job illuminating the new breed of internet-forged brands and the savvy entrepreneurs who have overthrown decades of thinking about what it means to sell.”
— Brad Stone, author of The Everything Store
“In the last few years, upstart brands have come out of nowhere to take over huge businesses. Think Warby Parker, Casper, and Dollar Shave Club. How did they do it? That’s the question everyone, from consumers to the big brands who previously owned these categories, wants to know. Lawrence Ingrassia’s engaging, must-read new book, Billion Dollar Brand Club, has the answers.”
— Bethany McLean, coauthor of The Smartest Guys in the Room and All the Devils Are Here
“In Silicon Valley, billion dollar companies were once called ‘unicorns’ because they were so rare. These businesses have disrupted the entire retail sector, but until now no one has really understood how they did it. Lawrence Ingrassia’s fascinating, fast-paced, and truly elucidating book details how a herd of unicorns changed the way we live, and will continue to disrupt the businesses have world for decades to come."
— Nick Bilton, special correspondent, Vanity Fair, and author of Hatching Twitter