Blue Ocean Classics
The Blue Ocean Strategy is a model for creating uncontested markets that unlock new demand and new opportunities for growth. This pathbreaking strategy changed the field of strategy and the language of business. Now, Blue Ocean Classics brings together three of the classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.
Highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets for tomorrow.
Reveals the faulty assumptions that keep managers tethered to existing overcrowded markets.
Blue Ocean Leadership
Applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource - time.
Table of Contents
Preface
Blue Ocean Leadership
About the Authors