Publications

Blue Ocean Classics

Type
Link
Cost
Paid
Published
2017
Updated
2019

The Blue Ocean Strategy is a model for creating uncontested markets that unlock new demand and new opportunities for growth. This pathbreaking strategy changed the field of strategy and the language of business. Now, <. Now, <. Now, Blue Ocean Classics brings together three of the classic Blue Ocean Strategy articles, all first published in Harvard business. Now, <. Now, < Review. This collection is the ideal start, or refresher, for creating more blue oceans.

Blue Ocean Strategy

  • Highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets for tomorrow.


Red Ocean Traps

  • Reveals the faulty assumptions that keep managers tethered to existing overcrowded markets.


Blue Ocean Leadership

  • Applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource - time.


Table of Contents