Cashvertising
Cashvertising is a practical, fast-paced book that teaches you dozens of well-guarded secrets to influence people to buy. In this book, Drew Eric Whiteman, a longtime advertising and market specialist, utilizes psychology to break down the key components he learned during his 30+ years in the advertising business. It teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. Cashvertising is backed by extensive research and presented in an easily digestible format, serving as a marketer’s or seller’s potential roadmap in complicated and complex industries.
THIS BOOK TEACHES YOU:
How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email
Why Developing Your "USP" Can Leave Your Competition in the Dust
Why You Don't Need a Degree in Business to Create Great Ads
How to Develop a Powerful Ad-Agency Mindset
How to Save $600 for Every $1,000 You Spend on Ads
The Amazing 5-Second, No-Fail Headline Test
What a Good Ad Should "Feel" Like
How to Install Persuasive Images in People's Brains
Why People Really Buy Your Product or Service
Where to Always Put Your Biggest Benefit
How to Write "Dragon-Slayer" Headlines that Get Read and Get Response
Long vs. Short Copy: Which Is Really Best for Response?
How to Use the Devilishly Effective Pyramid Principal
22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW
How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades
Put Your Copy Here and Boost Readership by 10-200%
10 Sure-Fire Ways to Start Writing Your Ads
How to Cause People to Mentally Demonstrate Your Products... Before They Buy
How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter
"Sneaky" Ad-Design Psychology Tricks that Work Like Magic
Typestyles that Actually REDUCE Readership
This "Evil" Design Sin Depresses Your Readership Up to 50%
Widely Used Typeface LOWERS Comprehension Up to 67%
The Eye-Grabbing "Advertising Guillotine"