Content Inc.
Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. It provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience.
Praise for Content Inc.
“If you’re serious about turning content into a business, this is the most detailed, honest, and useful book ever written.”
— Jay Baer, New York Times bestselling author of Youtility
“What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the ‘selling’ part would come later? Crazy? Or crazy-brilliant? I’d say the latter. Because in today’s world, you should serve before selling.”
— Ann Handley, Wall Street Journal bestselling author of Everybody Writes
“Now there is a better way to promote your business.”
— Guy Kawasaki, Chief evangelist of Canva and author of The Art of the StArt 2.0
“Use this as your roadmap to startup success.”
— Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You
“The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business Develop your audience first by creating content that draws people in and then watch your business sell itself.”
— David Meerman Scott, New York Times bestselling author of The New Rules of Marketing and PR.
“Anyone, anywhere with a passion and focus on a content niche can build a multimillion-dollar platform and business. I did it and so can you. Just follow Joe’s Content Inc. model.
— John Lee Dumas, Founder, EntrepreneurOnFire