Exactly What to Say
Exactly What to Say: For Real Estate Agents is an essential guide for modern real estate professionals looking to sharpen their communication skills and stay relevant in today’s competitive market. Written by Phil Jones, Chris Smith, and Jimmy Mackin, the book introduces 30 “Magic Words” — powerful phrases designed to help agents navigate critical situations such as lead generation, overcoming client objections, referrals, negotiations, and closing deals. Tailored specifically for high-stakes real estate conversations, this book equips agents with the precise language and strategies they need to communicate with confidence and influence — knowing exactly what to say when it matters most.
KEY FEATURES
30 Magic Words & Phrases – Discover 30 strategically crafted phrases designed to elevate client conversations without sounding pushy. These “Magic Words” help real estate professionals build rapport, reduce resistance, and guide clients toward confident decisions.
Real Estate–Specific Scenarios – The book provides ready-to-use scripts and language tailored for real estate professionals, including how to ask for referrals, handle difficult questions, convert leads, and manage client service and follow-ups effectively.
Practical Tools – Includes “swipe and steal” marketing campaign ideas for lead generation, conversion, customer service, and referrals — giving agents proven templates they can implement right away.
Accessible Format – Available in print, Kindle/e-book, and audiobook formats, making it easy to learn on the go or revisit key concepts anytime.
ABOUT THE AUTHORS
Phil Jones is a serial entrepreneur, business growth expert, and bestselling author of Exactly What to Say, Exactly How to Sell, and Exactly Where to Start.
Known for his expertise in persuasive communication, Jones has trained thousands of professionals worldwide.
Chris Smith and Jimmy Mackin are the co-founders of Curaytor, a leading digital marketing and sales coaching company for real estate agents, teams, and brokerages.
They specialize in helping agents increase marketing ROI and improve lead conversion through technology, content, and coaching.
Their work has been featured in AdWeek, Forbes, Entrepreneur, Fortune, and The Huffington Post.