Exactly What to Say
Exactly What to Say is an essential guide that offers new tools and ideas to stay relevant to the modern consumer. In this book, authors Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. Exactly What to Say contains swipe and steal marketing campaigns that agents could use for lead generation, lead conversion, customer service, and asking for referrals, and the skills needed to stand out above the competition with your ability to provide clarity and instill confidence. Through this book, you'll learn exactly what to say when it matters most.
BOOK REVIEWS
"Exactly What To Say for Real Estate Agents is short, to the point, and cuts out a lot of the noise from other coaching and training. A sales professional must know how to communicate with modern consumers."
—Ilya Rasner, Real Estate Agent, Keller Williams Realty
"I feel so much more confident knowing the right words. Not just what to say, but the right words."
—Susana Murphy, Broker Owner, ALANTE Real Estate
"Of all the coaches, training, and a decade's worth of investing, no one ever said to me, 'This is the right way to go about it.' Then you read this book and it's so obvious. How many listings did I lose as a young agent because I didn't know the right words?"
—Lisa Sevajian, Real Estate Agent, Compass