Start With Why
In 2009, author Simon Sinek started a movement to help people become more inspired at work, and in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it. Start With Why shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way.
Praise for Start With Why
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”
— William Ury, Co-Author of Getting to Yes
“Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.”
— General Chuck Horner, Retired United States Air Force Four-Star General
“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
— Mokhtar Lamani, Former Ambassador