The New Sell and Sell Short
The New Sell and Sell Short is a detailed look at one of the most underestimated aspects of trading—selling. It explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing weakness. This book contains numerous examples of short selling stocks from the 2008-2009 bear market, demonstrating very clearly why traders do themselves a disservice by only focusing on the long side. The New Sell and Sell Short is an extensive study guide to help readers master the material prior to trading.
"Elder clearly shows how to take profits on winning trades or cut losing trades. He skillfully combines technical analysis with trading psychology and risk management. Elder lets you in on a favorite game of market professionals ― shorting overvalued stocks. His trading lessons from the recent crash are valuable and practical."
― John J. Murphy, author of Technical Analysis of the Financial Markets
"The New Sell & Sell Short delivers practical techniques for selling and shorting. In his relaxed style, colored with humor, Alex details strategies for limiting risk and protecting profits. My favorite is what he calls 'engine noise,' illustrated in a great study of Ford. His chapters on shorting tops and downtrends make difficult tasks accessible to all. This is an indispensable book for investors and speculators alike."
― David Weis, trader and author of Trades about to Happen
"Dr. Alexander Elder is one of the world's most respected teachers of trading mastery. I've read hundreds of books on trading and consider his writings to be among the most valuable and useful. Traders who do not know when to sell or how to profit from price declines keep missing major opportunities and expose themselves to unnecessary risks. The New Sell & Sell Short should be required reading for any serious trader or investor."
― Ed Dobson, founder of Traders Press Inc. and a private, full-time trader