The Pumpkin Plan
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field. Identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Figure out which customers add the most value and provide the best opportunities for sustained growth. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Praise for The Pumpkin Plan
“Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come.”
— Guy Kawasaki, author of Enchantment and The Art of the StArt
“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.”
— Seth Godin, author of We Are All Weird
“Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike’s wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued.”
— J.J. Ramberg, host of MSNBC’s Your Business
“Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe. This book reveals degrees of knowledge and wisdom I have rarely seen in writing before. If you read only one book this year, let it be The Pumpkin Plan.”
— Bob Burg, co-author of The Go-Giver and author of Endless Referrals