Web3 Marketing
Web3 Marketing is an essential book for anyone looking to understand the next era of the internet and start building. Amanda Cassatt, a notable Web3 product builder and master marketer, delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. Web3 Marketing is a must-read for professionals at any level in their Web3 careers―already working or investing in Web3, exploring what it means for their business, or considering a jump into something new―and for anyone who wants to understand the next internet revolution.
ABOUT THE AUTHOR
Amanda Cassatt is a pioneer in Web3 and one of the most influential females in the blockchain industry.
She is the Founder and CEO of Serotonin, the leading Web3 marketing agency and product studio for transformative technologies.
She is also the Co-Founder and President of Mojito, the leading marketplace infrastructure platform for NFTs.
She helped popularize Ethereum as Chief Marketing Officer of ConsenSys, supporting its growth to become the largest and most robust blockchain ecosystem.
PRAISE FOR THE BOOK
"... The lessons from this book will become increasingly important for students, professionals, entrepreneurs, creators, and investors seeking to understand how Web3 changes their own lives."
— Joseph Lubin, Co-Founder of Ethereum and Founder & CEO of ConsenSys
"Amanda Cassat's book Web3 Marketing is a crash course on the history of Bitcoin, and the rise of Ethereum and Web3 - arming nontechnical marketers with the baseline knowledge needed to jump into the space."
— Kim Milosevich, Chief Marketing Officer of a16z Crypto
"The book I wish I had when creating Augur. This is the definitive book on Web3 marketing and an excellent intro to the blockchain space in general."
—Joey Krug, Chief Investment Officer of Pantera Capital
"Web3 Marketing is accessible to students and professionals regardless of technical experience, who are interested in getting into Web3, opening up the intricate and sometimes complicated world of Web3 to vastly more people."
—Yorke Rhodes, Co-Founder of Blockchain at Microsoft
"... The experience with which she wrote this text can't be faked, and readers will enjoy an authentic invitation into the future of consumer marketing in an open, borderless, user-owned economy."
—Erik Vorhees, Founder of ShapeShift