Why Are We So Clueless about the Stock Market? Is an excellent primer to help readers understand the basics of stock market investing. Published right after the market boom in 2009, Skonieczny provides four case studies (BNI, MCO, WFC, THO) in which he values each using his DCF model and analyzes their moats and competitive advantages. This book covers the difference between stocks and business, what constitutes a good business, when to buy and sell stocks, and how to value individual stocks. The book also includes a chapter covering four case studies as well as a supplemental chapter on the pros and cons of real estate versus stock market investing.
Why Are We So Clueless about the Stock Market discusses other ideas such as how the economy affects the market.
This book also presents why investing in IPOs is a bad idea.
How to recognize good companies
Evaluate current growth
Decrease the chances of making investment mistakes
Take advantage of Wall Street's near-sightedness
Build wealth through stock market investing
And many more