Why Smart People Lose A Fortune shows readers how strategies of buy and hold and asset allocation are hoaxes crafted to help brokers and mutual funds, not investors, make money. You need only examine the bear market of 2000-2002 to understand how expensive these ideas really are. This book gives you an alternative. You see how to take the market's temperature using tried and true methods, and by book's end, you will be able to use these tools with exchange-traded funds and mutual funds, as well as stocks.