Christian Madsbjerg
Christian Madsbjerg is a Professor of Applied Humanities at The New School, and Co-founder and Senior Partner at ReD Associates, a highly specialized innovation and strategy consultancy that uses the principles of anthropology and phenomenology. In addition to working closely as an adviser to senior executives, he writes, speaks, and teaches on the practical application of the human sciences in businesses. He has picked up some sense of the world of commerce and is helping larger organizations through ReD Associates. Christian has over 20 years of experience working as a management consultant, mostly dealing with companies in trouble, and is the author of books on social theory and discourse analysis. He is currently working on a new book called "How To Pay Attention" and a screenplay called "H1B".
Christian Madsbjerg Professional Experience / Academic History
Professional Experience
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Professor of Applied Humanities
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Founder, Senior Partner
Academic History
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Master's Degree, Cultural Studies/Critical Theory and Analysis
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Bachelor's Degree, Political Science and Philosophy
SENSEMAKING
Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.
Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous.
Madsbjerg shows how many of today’s biggest success stories stem not from ‘quant’ thinking but from deep, nuanced engagement with culture, language, and history.
Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems.
He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking ‘connoisseurs’ like investor George Soros, architect Bjarke Ingels, and others.
CURRENT AFFILIATIONS
Board of Directors, Republic of Fritz Hansen
Board Member, Deep Green Metals
Board Member, ReD Associates Holding
Senior Fellow, The Health and Global Policy Institute
MEDIA, APPEARANCES & PUBLICATIONS
His work has been featured in publications such as The Wall Street Journal, Financial Times, The Washington Post, Der Spiegel, and Bloomberg Businessweek.
His latest book, Sensemaking: The Power of the Humanities in the Age of the Algorithm, was published in the spring of 2017 by Hachette book Group.
His book The Moment of Clarity, co-written with ReD partner Mikkel B. Rasmussen, published by Harvard Business Press in the fall of 2014, has been translated into 15+ languages.