People

Frank Parker

Frank Parker

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Frank Parker is Founder and Managing Partner of SWS Partners, an RIA that emphasizes the application of advanced technology in delivering contemporary asset management and financial planning solutions to clients. Frank aims to make transparency as one of the primary tenets of SWS. His particular focus is portfolio forensics for high net worth individuals, endowments and foundations. A 15-year veteran of the investment management industry, Frank is known to be a reformed broker that utilizes automation and technology to help improve client outcomes. Prior to co-founding SWS Partners, Frank was a Financial Advisor for 14 years at Ameriprise Financial Services.

Professional Experience


Academic History

  • Frank is passionate about providing true, client-centered financial advice.

  • He believes clients deserve complete transparency and a total understanding of their investments and fees.

  • He holds the Chartered Retirement Planning Counselor (CRPC) designation and earned a degree in Economics from Indiana University.