Preston Cherry
Preston Cherry is a highly regarded financial planner and researcher who leverages money psychology tools to help clients improve their personal finance journey. He is also a respectable professor and author who teaches household insurance, retirement, and estate planning and publishes scholarly research that covers the domains of personal financial planning, household economics, and behavioral finance. In addition, Cherry helps build a personal financial planning program to prepare the next generation of financial planners for success.
Preston Cherry Professional Experience / Academic History
Professional Experience
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Assistant Professor Of Finance
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Founder and President
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Internal Sales Consultant
Academic History
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MS in Personal Financial Planning
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BBA in Finance
CURRENT APPOINTMENTS
- Founder and President of Concurrent Financial Planning
- Assistant Professor of Finance in the Austin E. Cofrin School of Business at the University of Wisconsin-Green Bay
- Advisor Specialty Coach at Carson Coaching
- Board Member on the Financial Therapy Association
- Board Member on the Association of African American Financial Advisors Foundation
- Member of the UWGB Council on Diversity and Inclusion
PUBLICATIONS
- Cherry has been published in The Wall Street Journal, ThePennyHoarder.com, The New York Magazine's The Cut, and the Lubbock Avalanche-Journal.