The Personal MBA
The Personal MBA 10th Anniversary Edition is an updated, expanded, and revised business management book of the bestselling foundational business training manual. Josh Kaufman, a business and marketing educator and expert, provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. The Personal MBA is designed to help learn the art of business on your own terms, sharing the principles it takes most business professionals a lifetime of trial and error to master. A world-class business education in a single volume, The Personal MBA will teach you the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
YOU'LL LEARN CONCEPTS SUCH AS:
The Iron Law of the Market: Why every business is limited by the size and quality of the Market it attempts to serve – and how to find hungry Markets just waiting to be served...
10 Ways to Evaluate a Market: Some business ideas are better than others. Before you quit your job and invest your life savings, you should know how to evaluate new business ideas before you begin. There are ten critical factors you need to consider...
The 12 Standard Forms of Value: There’s more to business than products and services. There are actually twelve different ways to create Value for your customers. The most successful business s combine several...
The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase your business’ profitability - if you know how to support the price you’re asking...
4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?
PRAISE FOR THE BOOK
“A goldmine of useful ideas and helpful explanations. Every entrepreneur should own a copy.”
—James Clear, bestselling author, Atomic Habits
“Josh has done more for my business education than my MBA. The Personal MBA walks you through the mental models you need to excel in business A lifetime of business knowledge in one volume.”
—Shane Parrish, founder of Farnam Street (fs.blog) and host of The Knowledge Project podcast
“The Personal MBA is the single best business book I've read. Most books focus on a single part of business in isolation, but The Personal MBA walks you through every moving part, and gives you the tools to understand how those parts work together to create a complete system.”
—Amy Hoy, founder of Noko and Stacking the Bricks
“The only business book I recommend. Josh somehow condenses an entire library of crucial knowledge into a short book that's eminently readable, so you can spend less time reading and more time building your business It's perfect for both providing an overview and serving as a reference. “
—Courtland Allen, co-founder of Indiehackers.com
“I read The Personal MBA cover to cover when it was first released and it had a major impact on how I view business. It’s incredible how Josh was able to distil hundreds of books and hundreds of years of business.knowledge into this succinct and elegant tome."
—Rob Walling, co-founder of MicroConf and bestselling author, Start Small, Stay Small
“10 years ago, I got an MBA education courtesy of Kaufman's book. His practical business insights and mindset techniques haven't let me down since. The Personal MBA is the most distilled, most accelerated MBA on the planet: all of the insights, none of the ego.”
—Joanna Wiebe, founder of Copyhackers
“My well-worn copy of The Personal MBA has been sitting within arm’s reach by my desk for the better part of the past decade. Since starting and growing my own business, this book has been my go-to manual for insights, clarity, and wisdom that I never learned in school.”
—Shawn Blanc, founder of The Sweet Setup and The Focus Course