Anneka Treon
Anneka Treon is the Chief Economist International and Head of Investment Advice and Professional Clients at Van Lanschot Kempen, one of Europe’s oldest independent banks and the oldest independent financial services firm in the Netherlands. Treon has been working for the bank for the last 15 years. Prior to her current positions, she served as VLK's Managing Director and Head of Competence Center, where she led the Center in bringing together a truly integrated wealth manager which services the entire spectrum of client groups, ranging from private individuals to institutional investors and corporates. She has also acquired expertise in the areas of European real estate and fintech, Benelux equities, European infrastructure and European life sciences, research, sales and trading. Before joining VLK, she gained experience at various financial services firms like Citi, KPMG, Rothschild and Goldman Sachs. Treon has been featured in many media outlets where she explains and reviews trends across financial markets.
Anneka Treon Professional Experience / Academic History
Professional Experience
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Chief Economist International, Head of Investment Advice and Professional Clients
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Managing Director, Head of Competence Center
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Goldman Sachs Equities & Fixed Income
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KPMG Financial Services Audit
Academic History
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Bachelor of Science, Economics
In 2021, she became the Head of the Competence Center, operating at the intersection of asset management and financial services for both private and institutional clients.
Before that, she was the bank's Managing Director of the Equities and Securities business.
She also served as the bank's Head of Benelux Equities and Head of UK Institutional Sales.
#1 Extel ranking in the 2016 Extel Survey
#1 Extel ranking in the 2015 Extel Survey
#1 Extel ranking in the 2014 Thomson Reuters Extel Survey
#1 Extel ranking in the 2013 Thomson Reuters Extel Survey
#2 Extel ranking in the 2012 Thomson Reuters Extel Survey
#1 Extel ranking in the 2011 Thomson Reuters Extel Survey
EARLY CAREER
She was an avid chess player – titled UK champion for three years running – and also involved in other mind sports like Mindmapping where she received an international bronze award.
She grew a passion for finance at a young age and her first experience of banking was at the age of 16 at Morgan Stanley’s investment banking unit.
After that she gained experience at various financial services firms; like Citi, KPMG, Rothschild and eventually Goldman Sachs.
MEDIA & APPEARANCES
She has been featured in many media outlets, including Bloomberg, Financial Times, and CNBC, among others.
She has also been profiled at Leaders in Finance.
She has appeared as a guest on Real Vision.