Denise Shull
Denise Shull is the Founder and CEO of The ReThink Group, the human performance and decision-making consultancy. She leverages her background in neuroscience and modern psychoanalysis to solve the mental mysteries of successful investing, trading, competing, and leading teams. She developed The Shull Method™, a unique approach to mental skills which prioritizes emotion in the pursuit of peak performance and the resolution of psychological roadblocks. The Shull Method™ is ReThink’s signature consulting and coaching framework that leverages the latest neuroscience and psychological research into perception and judgement. Denise is an internationally recognized leader in market, investing and trading psychology. She is a renowned author, speaker and frequent media contributor. As a performance architect, she coaches executives, traders, Olympic athletes, and other high-octane professionals at the top of their respective fields in the United States, Europe, Australia, Asia, and New Zealand.
Denise Shull Professional Experience / Academic History
Professional Experience
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Founder and Chief Executive Officer
Academic History
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MA, Neuropsychoanalysis
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BA, Biology, Nutrition and Computer Science, cum laude
COACHING
Denise is known for her effectiveness in coaching, training, and assessing for the X factor of human performance under pressure.
She translates the latest brain science into real-world competitive advantages.
Her clients include portfolio managers, traders, business innovators, and professional and Olympic athletes.
FINANCIAL CAREER
Shull began her career in Wall Street in 1994, trading from the Chicago Board Options Exchange.
She ran two equities desks before becoming a member of the Chicago Mercantile Exchange.
She moved to Schonfeld before being invited to run a desk at Sharpe Capital in 1997.
She founded ReThink in 2003 and continued to trade financial futures through her membership at the Chicago Board of trade through 2009.
She began translating neuroeconomics in 2004 into investing and trading profits at banks, hedge funds and proprietary trading firms.
PUBLICATIONS
In 2013, Shull published her thesis research, “The Neurobiology of Freud’s Repetition Compulsion” in the Annals of Modern Psychoanalysis; it was cited as one of the earliest groundbreaking papers in the emerging field of neuropsychoanalysis.
In 2015, she was invited to consult on the development of Showtime’s BILLIONS.
In 2016, she began mental coaching with the Olympic medal winner Lindsey Jacobellis.
In 2016, Bloomberg’s Tradebook delivered their trader brain exercise game based on her work.
In 2017, Sl and ReThink delivered HEADSx, a robust talent assessment tool used by select hedge funds to hire exceptional talent.
In 2018, her work with Olympian Lindsey Jacobellis was featured in the New York Times.
MEDIA & APPEARANCES
Denise is an in-demand speaker and podcast guest who is regularly featured across major media outlets.
She often appears on CNBC, Bloomberg LP and The Wall Street Journal.
She has appeared at Financial Times, Business Insider, The New York Times, MoneyShow, Forbes, Yahoo! Finance, NASDAQ, Fortune, The Guardian, NPR, Real Vision, and more.
She has delivered talks at NASCAR’s Hendrick MotorSports, Ontario Teachers’ Pension Plan, MIT, US Ski and Snowboard Association, Harvard Business School, CFA Societies and Leaders in Sport among others.