Markus Heitkoetter
Markus Heitkoetter is the Founder and CEO of Rockwell Trading, a leading trading education company that provides practical training, tools, and strategies for individual investors and active traders. He is the creator of the PowerX Strategy, a signature trading approach that leverages technical indicators and market patterns to identify high-probability trade setups. Heitkoetter is a bestselling author, financial educator, and prominent figure in the trading community, having mentored over 350,000 traders worldwide. He regularly contributes to leading trading publications and is a sought-after speaker at trading conferences globally. His notable books include The PowerX Strategy, The Simple Strategy, and The Complete Guide to Day Trading, all focused on actionable, rules-based trading strategies and trader education. Before entering the trading industry, Heitkoetter held an executive position at IBM, where he gained experience in technology and business leadership.
Markus Heitkoetter Professional Experience / Academic History
Professional Experience
-
Founder and Chief Executive Officer
-
Principal
Academic History
-
Bachelor's Degree, Computer Science and Economics
ROCKWELL TRADING
Founded by Markus Heitkoetter in 2005, Rockwell Trading has grown into a leading trading education and support platform for individual investors and active traders.
The firm provides comprehensive training, tools, and systematic trading strategies designed to help traders improve consistency, confidence, and performance in the markets.
Heitkoetter’s teaching emphasizes disciplined trading plans, risk management, and practical, actionable strategies that can be applied across multiple asset classes.
Among the firm’s notable offerings is the PowerX Optimizer, a proprietary software tool that identifies potential trade opportunities by analyzing market patterns and data.
Heitkoetter also teaches options trading strategies, including the Wheel Strategy, which he shares through books, online courses, and live training programs.
MEDIA PRESENCE & THOUGHT LEADERSHIP
A recognized financial educator and options trading expert with over 25 years of experience, Heitkoetter has authored three bestselling trading books and has mentored over 350,000 traders worldwide.
He is frequently featured in major media outlets, including CBS, Fox Business, NBC, ABC, MoneyShow, Yahoo! Finance, and Nasdaq.
Additionally, Heitkoetter runs a popular YouTube channel dedicated entirely to trading stocks and options, offering tips, tutorials, and market insights for traders at all levels.